Sales Personality Type

Personality is a person’s unique patterns of thought, emotion, and behavior. This means that personality is composed of all of an individual’s unique characteristics

The personality type definition encompasses a collection of traits that construct a particular set of behaviors or ways of thinking and typically rely on a binary or a spectrum to showcase each trait’s degrees that make up the comprehensive type. A typical example is the binary of the introvert and the extrovert.

Hippocrates suggests that there are four fundamental personality types, sanguine (pleasure-‐seeking and sociable), choleric (ambitious and leader-‐like), melancholic (analytical and literal), and phlegmatic (relaxed and thoughtful). We all have qualities from all 4 temperaments. However today we are talking about Sales Personality. 

How our personalities are related to our business and how can we make sales

We all yearn for connection in our lives—whether in the office or at home or anywhere else. Without true connection, you’ll always struggle to “make the close.” It’s often the biggest difference between high-ticket closers and everyone else.

Those at the top have the ability to connect with those they meet. They listen. They understand. They connect with them.

It’s powerful. Connecting with other people allows us to share parts of ourselves. It helps us overcome fears and insecurities. More importantly, this ability makes you more present in every situation and capable of pushing past any barrier in your way.

As sales professionals, true connection lets you confront your fears as well as help your prospects face theirs. When you let go of these fears and learn to let other people in, this is when you find true connection.

It doesn’t matter who you are or who you’re selling to. Connection is key, but most people go about it all wrong. Most have no idea who the person they’re speaking to is, which is why some sales professionals struggle to close deals.

Fortunately, cracking the code is possible with the correct approach. It boils down to understanding the differences in people’s personalities and what it takes to bridge those gaps. 

That’s what this article is about. It’s a guide on how to create more connections and connect with people on a deeper level, allowing you to understand others’ needs and provide them with the solution.

The 4 Sales Personality Types

There are four main sales personality types. By understanding what these types are and how they differ, you’ll be able to connect more deeply with your prospects, friends, family, and even strangers.

Start by understanding your own personality type. Eventually, once you understand each type, you can easily identify someone else’s in a matter of minutes.

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